Recognition
Allandale Paint & Design Center
Austin, TX
Yes, another Texas business becomes a finalist... and for the second time! Allandale Paint & Design is a veteran of this award, having been a finalist in our 2007 Dealer of the Year Award. Allandale Paint & Design has continued on its successful track, and has even moved into a new, much larger store.
What struck us this year about Allandale Paint is that they recently moved from a store that was small. Allandale Paint was forced out when they were notified that their lease was being broken, but managed to find a building with five times the space. Despite this, and despite the current rough economic times, the move has proven to be wildly successful.
“I think what sets our store apart from others is the fact that we work hard at the store, but we also work hard for the community.” (Note the continuing message about the importance of this). “We’ve grown from a very small store to a very large store in only four years. And our sales were up 25% in January 2009, when most stores were way down.”
Allandale Paint is an old hand at community involvement. With the charitable causes they participate in, Allandale’s has firmly established itself as a contributing corporate citizen. And that’s not all. Allandale Paint knows how to get the word out about their store.
As we said, in 2007, Allandale was a finalist in our Dealer of the Year Award. Now, we provide a nice certificate, suitable for framing, but Allandale Paint really wanted people to know. So, they had a large banner created and hung it outside announcing their status as a finalist.
“It’s a huge credibility.” “When you’re published in a magazine that is the industry leader, that gives you credibility as well. It helps us tremendously.”
Well, break that banner out, add another year and hang it up again. Your people need to know you’re a finalist again. You must be doing something right.
